BBL (previously Bank Brussels Lambert) was acquired five years ago by the Dutch group ING.
Both names were simultaneously used but now the group has decided to move to ING and skip the BBL brand. The national network, with its 850 branches consequently needed new signage ... in one week-end.

TNC was intrusted with the rebranding of the 850 branches:

Phase 1:

Production of 4000 ING shells in 5 weeks (i.e. 1 shell every 2,5 minutes !)
Production of 2000 "opening hours" plates

Phase 2:

Production of 1000 single sided illuminated signs in 8 weeks

ING appointed TNC because of:

• A real partnership oriented approach, e.g. during the finetuning of the products
• A total transparency during the production and logistics process
• TNC's reactivity and ability to meet very tight schedules/deadlines imposed by the client